Tag Archives: Smirnoff

IN THE NEWS: DJ FRESH & SMIRNOFF PRESENT MINDTUNES

A great bit of work: DJ Fresh and Smirnoff have teamed up and today present a new track as part of an intriguing and worthy campaign. The project involves three physically disabled musicians whose brain waves and mind readings were recorded to deliver a rich, melodic pattern of sonic waves. Next, DJ Fresh steps in to finesse the recordings. The end result takes the form of his recent chart smashing ‘EDM’  cum dubstep cum drum and bass cum pop fodder. The track is available on iTunes and all proceeds go to a worthy cause. Click above to hear the song.

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IN THE NEWS: SMIRNOFF LAUNCH BATTLE OF THE CLUBS (UK)

Off the back of its comprehensive study into UK club culture (the Smirnoff Nightlife Index), Smirnoff has launched a new Battle of the Clubs campaign to determine the UK’s best nightclub.

The activity will see fourteen cities compete with their local rivals via a Facebook campaign that allows clubbers to support, celebrate and vote for their favourite local club.

UK pop n’ bass upstarts Chase & Status said in support of the campaign: “Competition is fierce and clubs have to pull out all the stops when it comes to drawing a crowd. Every element needs to be considered, the drinks, the service, the music and the atmosphere. We can’t wait to see who comes out on top with the Battle of the Clubs”.

The duo were involved with the  Smirnoff Nightlife Index and are expected to contribute to the new initiative also.

You can watch a snazzy campaign video below and vote for your club or city of choice at facebook.com/smirnoffgb

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IN THE NEWS: MADONNA & SMIRNOFF CROWN NEW BACKING DANCER

Madonna recruited the newest member of her backing dancer team at NYC’s Smirnoff Nightlife Exchange on Sunday night. The evening saw Madonna herself attend and judge a dance off with one competitor eventually crowned the victor, he will now tour the world with the undisputed first lady of pop. The night also saw a DJ set from Madge’s producer, Martin Solveig which featured plenty of back catalogue anthems, causing a mass sing-along led by Madonna herself. Billboard.biz were there, so read all about it here.

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