Tag Archives: Samsung Galaxy

IN THE NEWS: SAMSUNG IN MASSIVE JAYZ COUP

News and rumours have been in the public domain for some time and now full details of a rather monumental tie up between Samsung and JayZ have surfaced. Firstly, the deal is worth approximately $20 million USD, an unprecedented outlay by Samsung considering the current economic outlook.

Forbes online have it thus: “Samsung signed Jay-Z to a $20 million deal to give away the album on July 4th to the first 1 million users on the Samsung Galaxy S III smartphone, the Galaxy S4 smartphone, or the Galaxy Note II tablet. According to the Wall Street Journal, Samsung also paid $5 million to offset the costs of the 1 million albums being released for free – $5 for each album download.“Magna Carta” won’t be available to the public until July 7″

There is potential now for brand and artist to forge a longer term relationship which could see JayZ affiliated artists following suit and providing Samsung with pre-release exclusives. There are often pitfalls when companies align with one artist exclusively, after all they’re therefore only appealing to one particular fan-base. However, perhaps JayZ is different given his mass appeal and position as not only a recording artist but also as a hip hop mogul with the ability to break new, global talent.

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IN THE NEWS: A ROUND UP OF THE MUSIC OF THE SUPER BOWL ADS (2012)

Music is a big part of the Super Bowl and it’s not just about blockbuster half-time performances from The Who, The Rolling Stones and this year, Madonna (with LMAO, M.IA and Nicki Minaj). Over recent years, advertisers have banked their huge spends on music orientated TVC’s to capture the attention of the 110 million strong audiences tuned in from across the globe.

This year we saw the return of Ferris Bueller (with Yello’s legendary “Oh Yeah”), Elton John and The Darkness (of all people). Billboard have been ever so helpful and have collected all of 2012’s efforts onto one handy web page. Check it out by clicking here!

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