Radox have launched a digital and outdoor campaign to promote their new range of Spa variants. The outdoor element will see Radox pop up spas positioned at UK train stations. The digital / Facebook presence is where music plays a part: as well as customers being offered a free on-line consultation on which product best suits their specific needs, the brand will also be giving away free ambient songs to help customers “relax”.
Read more at Campaign Live.
The Brandamp Blog 