Tag Archives: Jay-Z

IN THE NEWS: SAMSUNG IN MASSIVE JAYZ COUP

News and rumours have been in the public domain for some time and now full details of a rather monumental tie up between Samsung and JayZ have surfaced. Firstly, the deal is worth approximately $20 million USD, an unprecedented outlay by Samsung considering the current economic outlook.

Forbes online have it thus: “Samsung signed Jay-Z to a $20 million deal to give away the album on July 4th to the first 1 million users on the Samsung Galaxy S III smartphone, the Galaxy S4 smartphone, or the Galaxy Note II tablet. According to the Wall Street Journal, Samsung also paid $5 million to offset the costs of the 1 million albums being released for free – $5 for each album download.“Magna Carta” won’t be available to the public until July 7″

There is potential now for brand and artist to forge a longer term relationship which could see JayZ affiliated artists following suit and providing Samsung with pre-release exclusives. There are often pitfalls when companies align with one artist exclusively, after all they’re therefore only appealing to one particular fan-base. However, perhaps JayZ is different given his mass appeal and position as not only a recording artist but also as a hip hop mogul with the ability to break new, global talent.

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IN THE NEWS: JAY-Z RETURNS FOR SXSW WITH AMERICAN EXPRESS

Billboard and others are reporting that Jay-Z will be returning to Texas for SXSW for the second year running, this time in association with American Express.  His performance will be streamed live via YouTube and American Express are aiming to promote their new Twitter “experience” marketing via the association. Fans can tweet their song requests, unlock content and more. Click the link to read all about it.

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IN THE NEWS: JAY-Z SIGNS WITH DURACELL

Jay Z and Duracell have announced a new partnership. He will now act as the face of the newly launched Duracell Powermat JV (a line specialising in wireless charging technology) as well as being signed up as the brand’s Investment Partner. Few details are currently available but you can read more over at Billboard.

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