Pepsi have a habit of putting together deals with mega stars so it comes as little surprise that themselves and Beyonce have teamed up to present a new ’60 spot featuring the singer reliving her past looks and dance moves. The ad premiere’s a brief snippet of her track entitled “Grown”. She will progress her involvement with the brand further by helping designing her own special edition can and she “will play a role in establishing the Pepsi Creative Development Fund, which will be devoted to the co-creation of innovative consumer content.”
It’s not ground-breaking but it’s a very big deal indeed. Read more here (USA Today) and click above to see the spot.