Calvin Harris has delivered an original and bespoke composition to accompany Pepsi’s latest global TVC. Perhaps as a response to Coke’s recruitment of Mark Ronson for their newly launched Olympics spot , Pepsi have signed up Scotland’s no.1 dance music export to soundtrack their 2012 MAX campaign featuring major football talent and Harris himself (Aguero, Messi, Lampard and more). Read more at Digital Spy, the ad itself is yet to be released into the public domain.
The Brandamp Blog 