Category Archives: News

IN THE NEWS: SOLANGE PERFORMS GIG IN LAUNDERETTE FOR VITAMIN WATER

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Solange: Beyonce’s little sister, style icon, Dev Hynes collaborator and hipster favourite (she is rather good though) recently participated in the latest installment of Fader Magazine and Vitamin Water’s #uncapped series, making “Boring Brilliant”.

The gig programme is focused on securing artists to play in an unusual venues. Solange therefore, along with her 6 piece band, ‘rocked’ a Brooklyn launderette for an intimate audience of around 120 people. Read all about it on the Billboard.biz site and check out her opening number via YouTube

 

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IN THE NEWS: McDonald’s bolster UK music involvement

McDonald’s appear to be gradually ramping up their involvement in UK music. They’ve just announced a new AFP idea which will launch on BOX TV imminently.The McFlurry Music Mix Up is 2 x 60 minute live TV formats, hosted by 4Music presenters and featuring celebrity special guests, live music and a pop quiz. And as Music Week say “To complement the programme, an interactive consumer experience has been developed, giving McDonald’s customers exclusive online content when they purchase a limited edition McFlurry.”

On top of this, the brand have launched a 100 McDonald’s Moments campaign across Spotify and other online music platform, as far as we can tell this is essentially a call to action, where diners are asked to share their favourite McDonald’s centric moments: the majority of those posted so far reference post gig (or football match) burger trips.

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IN THE NEWS: JT AND MASTERCARD LAUNCH 2 YEAR PARTNERSHIP

JT - Press Photo 2 (Credit Tom Munro RCA R.JPGToday sees the launch of a big new partnership. Justin Timberlake, back on the scene with widely acclaimed new material after what feels like a lengthy hiatus (making movies), and Mastercard have announced a big US orientated, two year deal.

The partnership will officially commence with a private, cardholder gig in New York. From here, the pair will begin a co-creation deal that will incorporate content, “experiences” and more. Billboard have the full story.

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IN THE NEWS: CONVERSE SUGGEST “HOW TO NAME YOUR BAND”

A brand as well schooled and successful in music involvement as Converse can afford to have a bit of fun with it now and again. They’ve launched a new “How To Name Your Band” generator in the form of a YouTube video. It’s just plain fun and some of the band names they produce can’t help but make you smile. It’s low on interaction / usefulness but big on silliness! Click above and see what they suggest for your very own fledgling super group. We’re going with Lead Fleas.

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IN THE NEWS: PEPSI AND BEYONCE TEAM UP FOR “MIRRORS”

Pepsi have a habit of putting together deals with mega stars so it comes as little surprise that themselves and Beyonce have teamed up to present a new ’60 spot featuring the singer reliving her past looks and dance moves. The ad premiere’s a brief snippet of her track entitled “Grown”. She will progress her involvement with the brand further by helping designing her own special edition can and she “will play a role in establishing the Pepsi Creative Development Fund, which will be devoted to the co-creation of innovative consumer content.”

It’s not ground-breaking but it’s a very big deal indeed. Read more here (USA Today) and click above to see the spot.

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NEW WORK: BEROCCA “RIDE”

Today sees the launch of a new UK & ROI TVC from Berocca. JWT London came to us with a request to license a track that had worked well throughout the editing process. The song in question is “VacationNation” by Hooded Fang. Woodwork Music represent the involved rights holders so we approached them and cut a deal which will see the ad played out in stores and on telly up and down the country as well as being available to view online globally. The spot features some excellent cycling skills from Andrei Burton, one of the world’s best best mountain bike athletes. Click above and check it out.

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IN THE NEWS: JACK DANIELS LAUNCH SINATRA COMMEMORATIVE WHISKEY

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Iconic Tennessee whiskey brand Jack Daniel’s and the Frank Sinatra estate have struck a deal which will see a “Sinatra Select” whiskey variant hitting shelves very soon. Quite how the whiskey differs from the original JD remains a mystery, bar the label of course. The ‘partnership’ will be launched via an interactive brand experience area at Los Angeles airport. You can read more about the tie up via this (hilarious) write up by the guys at CMU.

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IN THE NEWS: TOPSHOP LAUNCH XMAS AD WITH DOWNLOADABLE TRACK

Topshop have launched a Christmas ad which doubles as a music video inspired by Michelle Pfeiffer. Brit acrtress, Kate Bosworth, has been signed up to sing “Winter Wonderland” in a spot reminiscent of the (more or less) iconic Fabulous Baker Boys scene. The Bosworth version is now available to download via iTunes. You can read more about the ad on Campaign’s website.

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IN THE NEWS: RED STRIPE SELLING CORNER SHOP BURSTS INTO SONG

Our Twitter timeline has been choc-a-bloc with applause for a new piece of music orientated tactical fun from Red Stripe. The Jamaican beer brand have rigged up a system which triggers a selection of corner shop products to break into song and dance whenever an unsuspecting customer grabs a Red Stripe from the fridge. Click on the YouTube video above to see the stunt. Good old Red Stripe!

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IN THE NEWS: REEBOK LAUNCH ‘I AM CLASSIC’ MUSIC APP

This week Reebok have launched a new music focused app as part of it’s drive to deliver a renaissance for their Classic trainer and sportswear range. The app, which using Facebook Connect, generates a personalised video, imagining users as the main support slot at big named gigs. Artists involved at this stage include Labrinthe and Two Fingerz. You can test out the app by clicking here. It is soon to be launched across a multitude of European countries.

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