IN THE NEWS: McDonald’s bolster UK music involvement

McDonald’s appear to be gradually ramping up their involvement in UK music. They’ve just announced a new AFP idea which will launch on BOX TV imminently.The McFlurry Music Mix Up is 2 x 60 minute live TV formats, hosted by 4Music presenters and featuring celebrity special guests, live music and a pop quiz. And as Music Week say “To complement the programme, an interactive consumer experience has been developed, giving McDonald’s customers exclusive online content when they purchase a limited edition McFlurry.”

On top of this, the brand have launched a 100 McDonald’s Moments campaign across Spotify and other online music platform, as far as we can tell this is essentially a call to action, where diners are asked to share their favourite McDonald’s centric moments: the majority of those posted so far reference post gig (or football match) burger trips.

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