NEW WORK: BEROCCA “RIDE”

Today sees the launch of a new UK & ROI TVC from Berocca. JWT London came to us with a request to license a track that had worked well throughout the editing process. The song in question is “VacationNation” by Hooded Fang. Woodwork Music represent the involved rights holders so we approached them and cut a deal which will see the ad played out in stores and on telly up and down the country as well as being available to view online globally. The spot features some excellent cycling skills from Andrei Burton, one of the world’s best best mountain bike athletes. Click above and check it out.

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