Iconic Tennessee whiskey brand Jack Daniel’s and the Frank Sinatra estate have struck a deal which will see a “Sinatra Select” whiskey variant hitting shelves very soon. Quite how the whiskey differs from the original JD remains a mystery, bar the label of course. The ‘partnership’ will be launched via an interactive brand experience area at Los Angeles airport. You can read more about the tie up via this (hilarious) write up by the guys at CMU.
IN THE NEWS: JACK DANIELS LAUNCH SINATRA COMMEMORATIVE WHISKEY