NEW WORK: HSBC “CAR LOVE”

JWT Dubai recently got in touch to request that we deliver a bespoke composition for HSBC’s new vehicle loan radio campaign. The brief was to create a bed of rich, sensual, disco-led sounds as backing for a custom made voiceover which would express the deep love a car owner can feel for their perfect vehicle! The music itself needed to be opulent in instrumentation: incorporating strings, brass, percussion, keys, sound FX (engines revving!) and more.

Next our composers, Brady Sharples, and our ourselves joined JWT Dubai’s creative director on a call from a London based studio where we worked with Kennie Andrews to record the final voiceover whilst applying the finishing touches to the composition, in line with agency requirements. The ad is on air now and will run via radio across the Middle East for three months. Click on our Soundcloud button to hear the spot.

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