IN THE NEWS: PEPSI OFFER MASSIVE X FACTOR USA PRIZE

This year’s X Factor USA winner will be walking away with an even bigger prize. Pepsi have raised the stakes by offering the champion a $5m dollar recording deal with Syco, the opportunity to develop and record their first single with an accompanying music video – total creative control reportedly remains with the winner and the end product will be premiered at next year’s Grammy Awards ceremony.

Billboard online have the exclusive.

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