adidas have made Justin Bieber even richer this week (his total wealth estimated at $112m – he is 17 years old). The brand has recruited Bieber to front their new NEO style range. He’ll appear in communications, promote the products via his (massive) social network and will take part in a competition.
Entrants will be invited to find his gold shoes via unearthing 5 x clues seeded across the custom Facebook page. The winners will be flown to Miami to meet the star, hand over his trainers and watch him perform. They’ve pulled out the stops when naming the competition too: “NEO: Find My Gold Shoes”.
You can read more by visiting that well respected and vital news source, Grazia online.