It’s big news: so big that even The Sun are reporting that One Direction, Ex-X Factor megastars, have signed a deal to front Pepsi in a global ambassadorial deal. The money involved is alleged to be eye watering but One Direction’s representatives have claimed the deal will also introduce band to a new audience whilst reinforcing their footing in the USA. The first ads are to be on air soon. In the mean time, read more here.
IN THE NEWS: PEPSI SIGN 1D IN ‘MULTI MILLION’ DOLLAR DEAL