US condom brand, Trojan, is linking up with MTV’s annual Video Music Awards. The partnership will assist the brand in launching their new ‘Charged’ variety.
Firstly, the pre-show coverage will feature a POV camera angle operated by a member of LMFAO , meaning MTV’s audience’s can interact with the stars as if there themselves.
On top of this, the brand is supporting the VMA’s by sponsoring the associated concert tour as well as a fan sweepstakes and a Trojan Charged “Intensified Viewing Party”, taking place around the corner from the awards themselves.
Read all about it on Trojan’s website.