IN THE NEWS: DISCOVER AMERICA LAUNCH “LAND OF DREAMS”

Brand USA, The USA marketing body, has launched a new spot featuring Johnny Cash’s eldest daughter, Rosanne. Rosanne wrote a track especially for the JWT devised campaign, which is supported by nearly £8m worth of media spend. You can see the ad by clicking above and if you like, download the song in question for free by visiting the Discover America site.

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