IN THE NEWS: SPOTIFY AND COCA COLA ANNOUNCE PARTNERSHIP

Spotify called a press conference at America’s annual Ad Age digital conference, in order to announce their new partnership with Coca Cola. The streaming service appear to be getting a lot out of the deal. They’ll be integrated into Coke’s Facebook page which boasts a whopping 40 million fans and Coke are expected to feature Spotify in their advertising going forward. In turn Spotify will be working with Coke to develop a series of apps (kicking off with a London 2012 orientated offering). You can read more here.

Advertisements
Tagged , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: