IN THE NEWS: SMIRNOFF LAUNCH BATTLE OF THE CLUBS (UK)

Off the back of its comprehensive study into UK club culture (the Smirnoff Nightlife Index), Smirnoff has launched a new Battle of the Clubs campaign to determine the UK’s best nightclub.

The activity will see fourteen cities compete with their local rivals via a Facebook campaign that allows clubbers to support, celebrate and vote for their favourite local club.

UK pop n’ bass upstarts Chase & Status said in support of the campaign: “Competition is fierce and clubs have to pull out all the stops when it comes to drawing a crowd. Every element needs to be considered, the drinks, the service, the music and the atmosphere. We can’t wait to see who comes out on top with the Battle of the Clubs”.

The duo were involved with the  Smirnoff Nightlife Index and are expected to contribute to the new initiative also.

You can watch a snazzy campaign video below and vote for your club or city of choice at facebook.com/smirnoffgb

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