IN THE NEWS: PEPSI SIGN NICKI MINAJ FOR ‘POP’ ENDORSEMENT

Nicki Minaj has become the latest in a long list of icons to sign with Pepsi, a brand not immune to spending big on artist endorsement deals. Minaj has been identified by the brand as the perfect ambassador for their newly launched fizzy product, simply named “Pop”! We can see why. Read more at The Guardian (who also take a brief look back at the other major Pepsi tie ups in recent history).

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