Bushmills is an Irish whiskey brand dating back to the 1600’s. Today, they’ve thoroughly bought their image up to date. Bushmills have announced their inaugural music festival, which will take place in June at their distillery. They’re yet to supply details on their planned artist line up but they’ve worked with Chromeo, Bon Iver and Theophilus London on recent campaigns and there is speculation that they will all feature.

Tickets aren’t going on sale though – instead would-be attendees will compete for the chance to attend, by posting a photo of themselves and a friend on the distillery’s Facebook page, explaining why they should win.

Read more here

Tagged , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: