Bushmills is an Irish whiskey brand dating back to the 1600’s. Today, they’ve thoroughly bought their image up to date. Bushmills have announced their inaugural music festival, which will take place in June at their distillery. They’re yet to supply details on their planned artist line up but they’ve worked with Chromeo, Bon Iver and Theophilus London on recent campaigns and there is speculation that they will all feature.
Tickets aren’t going on sale though – instead would-be attendees will compete for the chance to attend, by posting a photo of themselves and a friend on the distillery’s Facebook page, explaining why they should win.
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