Billboard and others are reporting that Jay-Z will be returning to Texas for SXSW for the second year running, this time in association with American Express. His performance will be streamed live via YouTube and American Express are aiming to promote their new Twitter “experience” marketing via the association. Fans can tweet their song requests, unlock content and more. Click the link to read all about it.
IN THE NEWS: JAY-Z RETURNS FOR SXSW WITH AMERICAN EXPRESS