Absolut have signed up Gorillaz co-creator, Jamie Hewlett, to design limited edition packaging for their new range of London vodka. The designs will celebrate quintessential British style through out the years via a series of characters each representing a certain look. Not strictly a music story but a cool idea none the less! Brand Republic has the full low down.
IN THE NEWS: ABSOLUT LAUNCH “LONDON” EDITION WITH JAMIE HEWLETT DESIGNS