IN THE NEWS: COKE AND SPOTIFY TO EMBARK ON STRATEGIC PARTNERSHIP

News from Midem: Coca Cola and Spotify will soon launch a long term strategic partnership, at this stage the mechanics of which are firmly under wraps. Rumours suggest the activity could be centred around the London 2012 Olympic games or the streaming service’s launch in the US (perhaps offering sign up codes as an on pack promotion). Watch this space.

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