Pizza Express have recruited a raft of celebrities to front a new, low fat variant called Leggera. Sophie Ellis Bextor contributes alongside Jodie Kidd and Patrick Kielty. They’ll appear in on-line communications and will be visible at point of sale alongside a new spin on the Pizza Express brand design. The online activity sees Ellis Bextor recalling her best Pizza Express memories (she’s been a regular since her school days).
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