High street bakery Greggs is running a call to action campaign across social media (Facebook / Twitter), inviting their customers to post lyrics and contribute to a crowd-sourced Christmas carol. The carol itself will then be recorded by Silvers and released via iTunes on December 19th. The brand will de delivering all proceeds to Help The Heroes and the charity angle could propel the single towards the Christmas charts. Read more at Marketing Week.
IN THE NEWS: GREGGS CROWDSOURCE LYRICS FOR NEW XMAS CAROL