IN THE NEWS: WESTFIELD AND SONY STRIKE EXCLUSIVE PARTNERSHIP


Sony and Westfield shopping centres have cut an exclusive deal which will see Sony artists promoted via Westfield’s ‘Music News Channel’, which is available for shopper engagement with via LCD video walls, ‘digital spectaculars’ and revolving LCD screens. Sony will deliver an”artist of the week” to the shopping centres, meaning one key priority artist will be prevalent across all Westfield sites for one week at a time.

Read more on the Marketing Blog.

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